Branding guide

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Pirate Party
Pirate Party of Canada

This branding guide aims to unify promotional material for the Pirate Party of Canada. In addition, to keep with the spirit of the Open Source movement, the PPCA makes its identity documents freely available in open-source formats. All PPCA logos and documents use fonts from the FreeFont family: FreeSans in the logo and document headers, and FreeSerif in body text.

You may make pamphlets any way you like.

Be sure to also check out our accessibility guide.

Official Colour

The official color is a registered piece of bureaucracy with elections canada. Within your own promotional materials, use whatever purple color looks best.

On August 2014, a darker purple colour, hex code # #5B027A or #500778 (Pantone # 2607 coated) was formally adopted as the new party flag colour. Exact purple colour for other merchandize might vary a bit depending on availability and ability to procure merchandize with that colour (e.g. clothing).

Video of the new purple coloured Pirate Party of Canada Flag: http://vimeo.com/107671661 Pictures at Flickr (no colour correction): https://www.flickr.com/photos/126703937@N04/

With a clean silhouette, this logo is our most identifiable branding as a political movement.

Pirate Party

Official Logo (per Elections Canada Registry file)

Ideal for merchandize, flags or banners

Pirate Party


Flag logo only.png

SVG version


Flag smaller en text.png

SVG version


Flag smaller fr text.png

SVG version


Flag-with-english-text.png

SVG version


Flag-with-french-text.png

SVG version

Classic Red

Logo.svg


Logo en.svg


Logo fr.svg


Signet.svg

Logo on Dark

Logo ondark.svg


Logo ondark en.svg


Logo ondark fr.svg

Other materials

PPCA ship.svg

PPCA otherlogo.png (adopted April 19th, 2012)

QRcode

QRcode (2D barcode) linking to the PPCA website. You can add this to print media like posters and so forth, and people will be able to use mobile devices to find the site post haste. Click for full-size.


Linked to pirateparty.ca (English):

QRcode.png

SVG version


Linked to partipirate.ca (French):

QRcode-fr.png

SVG version

International Symbol of Access

When advertising a venue, check how accessible it is. If it is accessible via wheel-chair, consider advertising this fact. Avoid using the symbol when a venue is not accessible.

The International Symbol of Access Wikipedia page links to several representations, including a unicode version (♿) supported by some fontsets.